Haley Shotwell enters her first year at VMI as the Associate A.D. for External Relations and Senior Woman Administrator following her hire in March of 2020.
Shotwell comes to VMI by way of the Southern Conference where she spent the past three years in two separate capacities, most recently as the Director of Creative Services. In this role she was responsible for enhancing SoCon championships through graphic design production, the capturing and editing of championship video and on-site support in championship operations. She also created and helped execute marketing plans for league championships and events and oversaw the conference's social media strategies.
Shotwell spent her first year at the SoCon (2017-18) as the assistant director of media relations. She was the media relations contact for women's basketball, men's and women's cross country, volleyball, men's and women's tennis and softball.
Prior to her employment with the Southern Conference, she worked at The Citadel where she served as the associate athletic communications director and media relations contact for the men's basketball, women's soccer and women's golf teams. In 2015-16, she served as an assistant director and oversaw the Bulldogs' baseball, cross country, women's soccer, tennis and wrestling teams.
A 2015 graduate of Radford University, she assisted the Highlanders' athletics communications office as a senior inputting stats, writing game recaps and creating social media graphics.
Shotwell also gained experience as a sports reporter at WDBJ7-TV in Roanoke, Virginia. She wrote and edited scripts, edited video for newscasts and covered prep football.
A native of Fincastle, Virginia, Shotwell graduated cum laude from Radford with a degree in media studies.
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